The Year of Stealing More Loans or Moving Relationships?

Wednesday, January 12th, 2011

As loan demand bumps along at an all-time low for credit unions, what is a marketer to do? Focus on stealing more from other financial institutions. That’s what a CUNA vice president recommended in a recent article on CUNA’s News Now. “On the other side of the balance sheet, it makes sense to redouble efforts to steal loans from other financial institutions,” Schenk said. “While members’ appetites for new debt are low, it may be possible to entice those burdened …

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To Free or Not To Free – Checking Issues Loom

Tuesday, December 14th, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder In writing marketing plans in the last few months, one thing kept coming up – how to increase non-interest income. Operation costs continue to put pressure on the bottom line as well as the assessments from NCUA for the cost of failed institutions. So, what promotions for which products and services will help increase the bottom line at our credit union clients? One answer is interchange income from debit and credit cards. …

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The 3 Questions to Ask Regarding Your Business

Tuesday, December 7th, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder It’s the final lap to finishing 2010 marketing plan with clients and, after conceptually living in 2011, I keep thinking 2010 is over. It’s a marketing professional’s job to live and think in the future, always planning what can be done next to achieve the corporate goals. In marketing, the current year has set the foundation for next year’s success. Marketing is all about the future, the foundation for being in business …

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Give Thanks for Making It Through 2010

Monday, November 22nd, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder For the last year, every week when I went to visit my mother in her memory care facility, the treat was to have lunch at the Quiznos down the street. I got to know the owner and often had brief discussions about the business environment and how he lost a lot of business from a mortgage company going bust that had employed 500 people in the office complex near his store. Each …

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Adwords and SEO – Getting Down to Specifics

Wednesday, October 6th, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder If you are addicted to using Google search as I am, you probably noticed a new level of service. When looking for an answer, a product, a service or some resources, you probably noticed a difference. Now, there is a longer list of possible search items that drops down under the search box as you type. Essentially, for the spelling or time challenged person, you have a list of possible matches of …

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Credit Union Sustainability-Marketing Planning for 2011

Thursday, September 23rd, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective – mine! As President of LemmonTree Marketing Group, a strategic marketing consulting firm for credit unions, I am here to stress the important facets to keep in mind while planning your marketing strategies for 2011. All things must be considered such as having a multi-layered plan that considers the lifetime value of a member, as well as, creating a marketing flywheel that touches all of …

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It’s About the Numbers

Thursday, September 16th, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder From Credit Union Journal, September 8, here are some stats to consider: “Monthly data complied by CUNA from almost 500 credit unions showed total credit union loans declined by 0.1% during July, and have declined by almost 1% for the first seven months of the year… NCUA said share growth slowed from 11% annualized for the first quarter to just 0.6% in the second quarter.” In marketing, there has always been a …

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Credit Union Sustainability-Pinpointing Your Position

Tuesday, September 14th, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective, Michael Hudson, Founder of Credit Union Strategy. Here, he discusses how differentiating your credit union is one of the toughest challenges being faced by credit unions today. He points out how credit unions must pinpoint their position in their competitive marketplace, and find ways to stand out among the respective competition. Hudson also discusses a great opportunity of expanding …

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It’s Time – 5 Tips for Marketing Planning

Wednesday, September 8th, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder As you begin planning for 2011, the news continues to be disconcerting regarding a rebound. What should you be considering for your organization? First, a multi-layered marketing strategy that focuses on achieving corporate goals. Even if your goal is to retain what you have and replace loans that are being paid off. There are opportunities in every marketplace, but you have to work harder to find them and capitalize on them. How? …

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