Tag Archives: marketing budget

Credit Union Sustainability-Marketing Planning for 2011

Thursday, September 23rd, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective – mine! As President of LemmonTree Marketing Group, a strategic marketing consulting firm for credit unions, I am here to stress the important facets to keep in mind while planning your marketing strategies for 2011.  All things must be considered such as having a multi-layered plan that considers the lifetime value of a member, as well as, creating a marketing flywheel that touches all of …

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It’s About the Numbers

Thursday, September 16th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder From Credit Union Journal, September 8, here are some stats to consider: “Monthly data complied by CUNA from almost 500 credit unions showed total credit union loans declined by 0.1% during July, and have declined by almost 1% for the first seven months of the year…  NCUA said share growth slowed from 11% annualized for the first quarter to just 0.6% in the second quarter.” In marketing, there has always been a …

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It’s Time – 5 Tips for Marketing Planning

Wednesday, September 8th, 2010
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credit union marketing strategy
credit union marketing strategy
credit union marketing strategy
credit union marketing strategy
credit union marketing strategy
credit union marketing strategy

My Marketing Strategy Nicolette Lemmon, President & Founder As you begin planning for 2011, the news continues to be disconcerting regarding a rebound. What should you be considering for your organization? First, a multi-layered marketing strategy that focuses on achieving corporate goals. Even if your goal is to retain what you have and replace loans that are being paid off. There are opportunities in every marketplace, but you have to work harder to find them and capitalize on them. How? …

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Cut Your Way to Marketing Failure

Tuesday, March 10th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder With the economy slip-siding and senior management discussing budget cuts across the board, what is the real impact on the organization when marketing gets slashed? A noted marketing authority, Jack Ries, commented in his book, The 22 Immutable Laws of Marketing, “Marketing is a game fought in the mind of the prospect.  You need money to get into a mind.  And you need money to stay in the mind once you get …

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As the Economy Goes

Thursday, March 5th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder As the economy goes a certain way, so often marketing budgets follow suit. Isn’t it true how the economy goes up, marketing dollars go up…the economy tanks and the marketing budget gets slashed? Consistency of the marketing flywheel is sacrificed for short-term expense cutting. Studies have shown that marketing in a recession pays off big time. However, today’s marketplace seems even tougher, which demands leveraging what you have been doing in marketing …

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