Tag Archives: credit union opportunities

Credit Union Sustainability – Utilizing Member Data

Wednesday, June 30th, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability here is another marketing consultant’s perspective – from “the numbers” side! Dennis Koepke, Vice President and MCIF Guru of LemmonTree Marketing Group, discusses opportunities credit unions have in utilizing their member data and MCIF system. One trend Koepke currently sees with clients is that they are growing organically (more members are being added to current households as opposed to an increasing number of new households.) …

More >

Credit Union Sustainability – Lending Challenges, Member Loyalty & the Credit Union Difference

Wednesday, June 23rd, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder Over the past few weeks, credit union senior execs from Arizona have been highlighted on our Credit Union Sustainability video microsite. They’ve shared their thoughts on the opportunities and challenges that their credit unions will be facing in 2010 and beyond. Over the course of the year, CU senior execs nationwide have graciously agreed to share their thoughts. All the videos of the CEOs, senior management, marketing professionals and consultants that participated …

More >

Credit Union Sustainability – Becoming Stronger and Leaner

Wednesday, June 16th, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder Over the past year, CU senior execs have offered their thoughts on the challenges and opportunities credit unions are facing in 2010 and beyond on our Credit Union Sustainability video microsite. From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are …

More >

Credit Union Sustainability – Demonstrate Credit Union Values

Tuesday, June 8th, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder To discuss the challenges and opportunities credit unions are facing in 2010 and beyond, we created Credit Union Sustainability, a video microsite. From CEOs to Senior Management to Marketing Professionals and Consultants, each agreed to tell us their thoughts on video. Continuing the discussion is Steve Dunham, President and CEO of Canyon State Credit Union. Dunham talks about the challenges the economy in Arizona is experiencing (declining real estate values, high unemployment) and …

More >

Credit Union Sustainability – Review Your Processes

Wednesday, June 2nd, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder At the start of the year, we introduced our Credit Union Sustainability video microsite to generate discussion on the opportunities and challenges that credit unions are facing in 2010 and beyond. The site features video clips from CEOs, senior management, marketing professionals and consultants. Our next interview from the CEO Perspective highlights David Doss, President and CEO of Arizona State Credit Union. Doss discusses how the economy and other challenges have forced …

More >

Consultant Perspective – Back to Basics of Good Cross Selling

Wednesday, April 7th, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective – mine! As President of LemmonTree Marketing Group, a strategic marketing consulting firm for credit unions, I believe that getting back to basics in the form of cross selling training is the key to success in 2010. It’s important to have a staff trained in cross selling training because it does increase profitability of the credit union. Let’s “get …

More >

Credit Union Sustainability – About Member Service

Wednesday, March 31st, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder Last quarter, four CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite. As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site. Our next interview from the CEO …

More >

Credit Union Sustainability – Business as Usual

Monday, February 22nd, 2010
| Leave a reply

Continuing our discussion on Credit Union Sustainability, our next video in the series is from a consultant’s perspective. Maintaining typical business practices is a great strategy for growth in 2010 was the message from John Gregoire, Principal, The ProCon Group, LLC.  He provides a unique example of how Credit Unions should take a ‘business as usual’ approach to 2010 in the video below.  He believes keeping to the status quo creates a positive employee and member perception of the Credit …

More >

Credit Union Sustainability – Focus on Member Relationships

Thursday, February 18th, 2010
| Leave a reply

When economic conditions force more pressure on marketing budgets, the focus should become on the member relationships, according to marketing executives from three different Credit Unions across the country. Carole Langiu, Marketing Director, Dover Federal Credit Union, Susan Dickinson, Membership Development Director, Fort Campbell Federal Credit Union, and David Kexel, VP of Marketing, Arizona Central Credit Union provided their insights in our video for the Credit Union Sustainability  microsite. As a strategy for 2010 success, each comments on providing extra services …

More >

Credit Union Sustainability Financial and Operational Strength in 2010

Wednesday, February 17th, 2010
| Leave a reply

Three Credit Union senior management execs had different thoughts about financial and operational strength for competing in 2010. Mike Silvers, Chief Operations Officer, Patriot Federal Credit Union, Lee Brice, Vice President, Desert Schools Federal Credit Union and Mike Kenzie, Chief Administrative Officer, Patriot Federal Credit Union provided their thoughts in the video below as part of our Credit Union Sustainability  project. From the importance of staying financially healthy, maintaining efficient processes, and accentuating their uniqueness in order to survive tough …

More >