Tag Archives: credit union lending

CU Sustainability – Focus and Challenges of 2011

Wednesday, February 9th, 2011
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From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are available to view on the site. A new perspective comes from Richard Williams Jr., President/CEO of Securityplus Federal Credit Union. Here, Williams discusses the main focus and challenges of the credit union for 2011. A main focus for the credit …

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The Year of Stealing More Loans or Moving Relationships?

Wednesday, January 12th, 2011
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As loan demand bumps along at an all-time low for credit unions, what is a marketer to do? Focus on stealing more from other financial institutions. That’s what a CUNA vice president recommended in a recent article on CUNA’s News Now. “On the other side of the balance sheet, it makes sense to redouble efforts to steal loans from other financial institutions,” Schenk said. “While members’ appetites for new debt are low, it may be possible to entice those burdened …

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Credit Union Sustainability – Credit Union Focus for 2011

Tuesday, December 28th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder  Over the past year, CU senior execs have offered their thoughts on the challenges and opportunities credit unions have faced in 2010 and beyond on our Credit Union Sustainability video microsite. From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are …

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Credit Union Sustainability – About Building a Strong Community Presence

Tuesday, February 9th, 2010
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Last week, three CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite.  As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas.  All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site. Our next video interview is a CEO Perspective highlighting Stewart Ramsey, President and CEO, …

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CU Sustainability – Time to Get Fair Share of Financing

Friday, February 5th, 2010
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This week, we debuted our video microsite called Credit Union Sustainability as an exercise in curiosity of what executives across the industry are thinking about opportunities and challenges in this stressful economy. From CEOs to Senior Management to Marketing Professionals and Consultants, each graciously agreed to tell us their thoughts on video. Our third video interview is a CEO Perspective highlighting Jim Dean, President and CEO, Oak Trust Credit Union. Dean discusses that in this uncertain environment, credit unions need …

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Credit Union Sustainability – Starting the Conversation with CU Execs

Monday, February 1st, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder In the last few months of 2009, my client service team and I were on the road with clients delivering marketing plan presentations and discussing strategies for 2010. My fascination with video as a great medium online led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead. Our first video is from a CEO’s perspective with Todd Pearson, President and …

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