February E-tips – Create the “Love” for Your Brand

Do your members/customers love your brand? With the stiff competition in today’s marketplace, senior management may be concerned with what other organizations are doing.  However, turning the focus back to their own organization is important to understand how to make their brand lovable! In the next three tips, you will find the marketing strategy, online connections and personal brand tips to consider for your success in 2011! Let’s explore “Woohoo!”   Marketing Strategy Tip -Tell the Brand Story Often it …

3 Ways to Grow Market Share

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With marketing budgets still feeling the pinch of a down economy, senior management teams still are pushing for growth. Sometimes the goals are unattainable, given that last year, most organizations were flat or retrenched in loan portfolios, slowed or stalled in deposits, and grew 1-2% net in membership. So how does a marketer plan to support achieving the corporate goals when they seem unrealistic and there is fewer budget dollars to use for lead generation? Here are three ways to …

The Year of Stealing More Loans or Moving Relationships?

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As loan demand bumps along at an all-time low for credit unions, what is a marketer to do? Focus on stealing more from other financial institutions. That’s what a CUNA vice president recommended in a recent article on CUNA’s News Now. “On the other side of the balance sheet, it makes sense to redouble efforts to steal loans from other financial institutions,” Schenk said. “While members’ appetites for new debt are low, it may be possible to entice those burdened …

Credit Union Sustainability – Credit Union Focus for 2011

My Marketing Strategy Nicolette Lemmon, President & Founder  Over the past year, CU senior execs have offered their thoughts on the challenges and opportunities credit unions have faced in 2010 and beyond on our Credit Union Sustainability video microsite. From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are …

The 3 Questions to Ask Regarding Your Business

My Marketing Strategy Nicolette Lemmon, President & Founder It’s the final lap to finishing 2010 marketing plan with clients and, after conceptually living in 2011, I keep thinking 2010 is over.  It’s a marketing professional’s job to live and think in the future, always planning what can be done next to achieve the corporate goals.  In marketing, the current year has set the foundation for next year’s success. Marketing is all about the future, the foundation for being in business …

Credit Union Sustainability – Utilizing Member Data

My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability here is another marketing consultant’s perspective – from “the numbers” side! Dennis Koepke, Vice President and MCIF Guru of LemmonTree Marketing Group, discusses opportunities credit unions have in utilizing their member data and MCIF system. One trend Koepke currently sees with clients is that they are growing organically (more members are being added to current households as opposed to an increasing number of new households.) …

Credit Union Sustainability – Lending Challenges, Member Loyalty & the Credit Union Difference

My Marketing Strategy Nicolette Lemmon, President & Founder Over the past few weeks, credit union senior execs from Arizona have been highlighted on our Credit Union Sustainability video microsite. They’ve shared their thoughts on the opportunities and challenges that their credit unions will be facing in 2010 and beyond. Over the course of the year, CU senior execs nationwide have graciously agreed to share their thoughts. All the videos of the CEOs, senior management, marketing professionals and consultants that participated …

Credit Union Sustainability – Becoming Stronger and Leaner

My Marketing Strategy Nicolette Lemmon, President & Founder Over the past year, CU senior execs have offered their thoughts on the challenges and opportunities credit unions are facing in 2010 and beyond on our Credit Union Sustainability video microsite. From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are …

Credit Union Sustainability – Demonstrate Credit Union Values

My Marketing Strategy Nicolette Lemmon, President & Founder To discuss the challenges and opportunities credit unions are facing in 2010 and beyond, we created Credit Union Sustainability, a video microsite. From CEOs to Senior Management to Marketing Professionals and Consultants, each agreed to tell us their thoughts on video. Continuing the discussion is Steve Dunham, President and CEO of Canyon State Credit Union. Dunham talks about the challenges the economy in Arizona is experiencing (declining real estate values, high unemployment) and …

Credit Union Sustainability – Review Your Processes

My Marketing Strategy Nicolette Lemmon, President & Founder At the start of the year, we introduced our Credit Union Sustainability video microsite to generate discussion on the opportunities and challenges that credit unions are facing in 2010 and beyond. The site features video clips from CEOs, senior management, marketing professionals and consultants. Our next interview from the CEO Perspective highlights David Doss, President and CEO of Arizona State Credit Union. Doss discusses how the economy and other challenges have forced …