Credit Union Sustainability – Review Your Processes

My Marketing Strategy Nicolette Lemmon, President & Founder At the start of the year, we introduced our Credit Union Sustainability video microsite to generate discussion on the opportunities and challenges that credit unions are facing in 2010 and beyond. The site features video clips from CEOs, senior management, marketing professionals and consultants. Our next interview from the CEO Perspective highlights David Doss, President and CEO of Arizona State Credit Union. Doss discusses how the economy and other challenges have forced …

Credit Union Sustainability Financial and Operational Strength in 2010

Three Credit Union senior management execs had different thoughts about financial and operational strength for competing in 2010. Mike Silvers, Chief Operations Officer, Patriot Federal Credit Union, Lee Brice, Vice President, Desert Schools Federal Credit Union and Mike Kenzie, Chief Administrative Officer, Patriot Federal Credit Union provided their thoughts in the video below as part of our Credit Union Sustainability  project. From the importance of staying financially healthy, maintaining efficient processes, and accentuating their uniqueness in order to survive tough …

Credit Union Sustainability Right Strategy, Right People

Opportunities and challenges for 2010 continue to be the focus of our video microsite, Credit Union Sustainability. For a Senior Executive perspective, Tammy Hall, Human Resources Director at Oak Trust Credit Union, talks about how she sees an opportunity for employees and financial experts to share knowledge and strategies with the CU community as a whole. Hall finds online groups, conferences, and other forms of communication are a great way for credit union professionals to unite and share their expert …

Credit Union Sustainability: Loan Volume, Fee Income, Pressures, Oh My!

As our continuing “exercise in curiosity’’ about the opportunities and challenges for 2010, we move to presenting Senior Executive perspectives. Our next highlight for our Credit Union Sustainability video microsite provides the insight into how senior managers are attacking the difficult economy and their ideas. Below is a video that is a compilation of Mark Sollenberger, Chief Financial Officer and Mike Silvers, Chief Operations Officer, both of Patriot Federal Credit Union, as well as Lee Brice, Vice President, Desert Schools …

Credit Union Sustainability – Starting the Conversation with CU Execs

My Marketing Strategy Nicolette Lemmon, President & Founder In the last few months of 2009, my client service team and I were on the road with clients delivering marketing plan presentations and discussing strategies for 2010. My fascination with video as a great medium online led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead. Our first video is from a CEO’s perspective with Todd Pearson, President and …