CU Sustainability – Sustaining Profitability in 2011

From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are available to view on the site. A new perspective comes from David Costello, Vice President – Finance/CFO of Securityplus Federal Credit Union. Here, Costello discusses how the biggest challenge that the credit union is going to face this year is sustaining …

CU Sustainability – Focus and Challenges of 2011

From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are available to view on the site. A new perspective comes from Richard Williams Jr., President/CEO of Securityplus Federal Credit Union. Here, Williams discusses the main focus and challenges of the credit union for 2011. A main focus for the credit …

The Year of Stealing More Loans or Moving Relationships?

As loan demand bumps along at an all-time low for credit unions, what is a marketer to do? Focus on stealing more from other financial institutions. That’s what a CUNA vice president recommended in a recent article on CUNA’s News Now. “On the other side of the balance sheet, it makes sense to redouble efforts to steal loans from other financial institutions,” Schenk said. “While members’ appetites for new debt are low, it may be possible to entice those burdened …

Credit Union Sustainability – Credit Union Focus for 2011

My Marketing Strategy Nicolette Lemmon, President & Founder  Over the past year, CU senior execs have offered their thoughts on the challenges and opportunities credit unions have faced in 2010 and beyond on our Credit Union Sustainability video microsite. From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are …

To Free or Not To Free – Checking Issues Loom

My Marketing Strategy Nicolette Lemmon, President & Founder In writing marketing plans in the last few months, one thing kept coming up – how to increase non-interest income. Operation costs continue to put pressure on the bottom line as well as the assessments from NCUA for the cost of failed institutions. So, what promotions for which products and services will help increase the bottom line at our credit union clients? One answer is interchange income from debit and credit cards. …

The 3 Questions to Ask Regarding Your Business

My Marketing Strategy Nicolette Lemmon, President & Founder It’s the final lap to finishing 2010 marketing plan with clients and, after conceptually living in 2011, I keep thinking 2010 is over.  It’s a marketing professional’s job to live and think in the future, always planning what can be done next to achieve the corporate goals.  In marketing, the current year has set the foundation for next year’s success. Marketing is all about the future, the foundation for being in business …

Credit Union Sustainability-Pinpointing Your Position

My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective, Michael Hudson, Founder of Credit Union Strategy. Here, he discusses how differentiating your credit union is one of the toughest challenges being faced by credit unions today. He points out how credit unions must pinpoint their position in their competitive marketplace, and find ways to stand out among the respective competition. Hudson also discusses a great opportunity of expanding …

Credit Union Sustainability – Lending Challenges, Member Loyalty & the Credit Union Difference

My Marketing Strategy Nicolette Lemmon, President & Founder Over the past few weeks, credit union senior execs from Arizona have been highlighted on our Credit Union Sustainability video microsite. They’ve shared their thoughts on the opportunities and challenges that their credit unions will be facing in 2010 and beyond. Over the course of the year, CU senior execs nationwide have graciously agreed to share their thoughts. All the videos of the CEOs, senior management, marketing professionals and consultants that participated …

Credit Union Sustainability – Becoming Stronger and Leaner

My Marketing Strategy Nicolette Lemmon, President & Founder Over the past year, CU senior execs have offered their thoughts on the challenges and opportunities credit unions are facing in 2010 and beyond on our Credit Union Sustainability video microsite. From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are …

Credit Union Sustainability – Demonstrate Credit Union Values

My Marketing Strategy Nicolette Lemmon, President & Founder To discuss the challenges and opportunities credit unions are facing in 2010 and beyond, we created Credit Union Sustainability, a video microsite. From CEOs to Senior Management to Marketing Professionals and Consultants, each agreed to tell us their thoughts on video. Continuing the discussion is Steve Dunham, President and CEO of Canyon State Credit Union. Dunham talks about the challenges the economy in Arizona is experiencing (declining real estate values, high unemployment) and …