CU Sustainability – Focus and Challenges of 2011

From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are available to view on the site. A new perspective comes from Richard Williams Jr., President/CEO of Securityplus Federal Credit Union. Here, Williams discusses the main focus and challenges of the credit union for 2011. A main focus for the credit …

Credit Union Sustainability – About Member Service

My Marketing Strategy Nicolette Lemmon, President & Founder Last quarter, four CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite. As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site. Our next interview from the CEO …

Credit Union Sustainability – About Building a Strong Community Presence

Last week, three CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite.  As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas.  All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site. Our next video interview is a CEO Perspective highlighting Stewart Ramsey, President and CEO, …

CU Sustainability – Time to Get Fair Share of Financing

This week, we debuted our video microsite called Credit Union Sustainability as an exercise in curiosity of what executives across the industry are thinking about opportunities and challenges in this stressful economy. From CEOs to Senior Management to Marketing Professionals and Consultants, each graciously agreed to tell us their thoughts on video. Our third video interview is a CEO Perspective highlighting Jim Dean, President and CEO, Oak Trust Credit Union. Dean discusses that in this uncertain environment, credit unions need …

CU Sustainability – The Value Lies Within Credit Unions Says CEO

My Marketing Strategy Nicolette Lemmon, President & Founder As many of you already know from my last blog post, my fascination with video as a great online medium has led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead. Our second CEO Perspective highlights David Clendaniel, President and CEO, Dover Federal Credit Union, a CEO for many years who is also involved with NAFCU, Filene Institute and local …

Credit Union Sustainability – Starting the Conversation with CU Execs

My Marketing Strategy Nicolette Lemmon, President & Founder In the last few months of 2009, my client service team and I were on the road with clients delivering marketing plan presentations and discussing strategies for 2010. My fascination with video as a great medium online led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead. Our first video is from a CEO’s perspective with Todd Pearson, President and …