Shift Your Attention to Results The key in this crazy market of a down economy, businesses going bankrupt, high unemployment and bad news all around, is to stay focused on getting results. There are many excuses in marketing to get off track: • Too little staff • Not enough budget • Need more time If your focus is on staying with your marketing plan that was crafted last year to achieve corporate goals, then you have the structure to track …
If you have goals that you’re having trouble achieving, you might need to shift your discussion of them in your mind. Because every action is preceded by a thought, it is important to consider if you are actually pouring cold water on your hot goals and getting lukewarm results! Recently, in listening to the audio book, 100 Ways to Create Wealth by Steve Chandler and Sam Beckford, a suggestion they have is to change “I need” to “I want.” Their …
The impact of social media on the marketing landscape has created a time management crunch. Already pressured with managing marketing projects and then add in social media initiatives. Because social media requires content and engaging conversational copy, it takes time. Especially, it takes time, creativity, and rewriting to gain an end result of engaging content. To be able to keep up, here are some tools that help: • Use a social media management platform to schedule tweets and posts for …
When Almost Famous: How to Market Yourself for Success was published in 1996, it was popular with my generation, Boomers. Interestingly, after listening to Ken Gronbach author of “The Age Curve” talk about the upcoming competition for jobs by Gen Y, it hit me between the eyes. Gen X didn’t need my book because for every 10 Boomers moving up in an organization, there were only 8 Gen X-ers to take the jobs. They got signing bonuses and elevated salaries …
In today’s high-tech world, most people are constantly connected to a device whether a smartphone, cell phone, computer, laptop, or tablet. People are posting photos within seconds, responding to texts or emails, and Google-ing for answers to questions or finding a local restaurant – constant activity. So, to communicate with customers/members/prospects, marketers are in a constant flurry of activity trying to figure out what mediums still work. Thinking of marketing as having a conversation with someone to give him/her the …
See larger image The Age Curve: How to Profit from the Coming Demographic Storm (Perfect Paperback) By (author) Kenneth W. Gronbach List Price: $19.95 USD New From: $14.04 In Stock Used from: $13.01 In Stock Last month, I was privileged to be the guest of Kenneth Gronbach, author of “The Age Curve” at a conference appearance in California. He again opened minds throughout the audience about looking at the numbers to see where marketing opportunities will be next. Since Boomers …
In an article in the Money section of USNews.com, author Lindsay Olson cited this statistic, “According to a recent survey by Reppler, more than 90 percent of recruiters will check on you on social media sites.” So, it really does matter what your personal brand looks like online! Here are some quick tips: Set up Google Alerts. Use this free tool for your name to know where and when your name is mentioned. This also helps you to know if …
Many marketing people and executives are looking to social media as a way to turn up the interaction with consumers. In particularly, there is the idea that social media is “free” except for intense personnel costs and that the e-marketing and direct mail costs can be cut back. Here are some of the comments from social media experts to help you make the best decision about how social media: “I’ll say that again: the quality and value of your efforts …
There have been glaring headlines about large brands dumping their marketing teams or their marketing agencies to move to social media. There have been naysayers that show how few marketers are able to determine an ROI on their marketing budget or even track the path from social media to increased revenue. While I was eager to jump on the social networks to see what they were about, after three years of trying to understand its value in the marketing mix, …
In a recent headline, Credit Card Debt drops 11% in 2011, it hit me once again that a part of what the economy is being hit hard with the generation train wreck. The move away from consumerism by Boomers and the gap left with a much smaller Gen X is making it harder to gain any traction in the economy. Now, while I always understood as a marketer that Gen X was smaller, the Baby Boomer years of supporting the …