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My Marketing Insights

Give Thanks for Making It Through 2010

by Nicolette Lemmon on November 22, 2010 · No Comments

My Marketing Strategy Nicolette Lemmon, President & Founder For the last year, every week when I went to visit my mother in her memory care facility, the treat was to have [...] Continue Reading…

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Is Twitter Pointless Babble?

by Nicolette Lemmon on October 27, 2010 · 3 Comments

My Marketing Strategy Nicolette Lemmon, President & Founder Last year, when the hype for Twitter was heightened by the likes of Ashton Kutcher going for a million followers, and the social [...] Continue Reading…

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Adwords and SEO – Getting Down to Specifics

by Nicolette Lemmon on October 6, 2010 · 2 Comments

My Marketing Strategy Nicolette Lemmon, President & Founder If you are addicted to using Google search as I am, you probably noticed a new level of service. When looking for an answer, [...] Continue Reading…

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Credit Union Sustainability-Marketing Planning for 2011

by Nicolette Lemmon on September 23, 2010 · No Comments

My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective - mine! As President of LemmonTree Marketing Group, a strategic marketing consulting firm [...] Continue Reading…

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It’s About the Numbers

by Nicolette Lemmon on September 16, 2010 · No Comments

My Marketing Strategy Nicolette Lemmon, President & Founder From Credit Union Journal, September 8, here are some stats to consider: “Monthly data complied by CUNA from almost 500 credit unions showed total [...] Continue Reading…

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Credit Union Sustainability-Pinpointing Your Position

by Nicolette Lemmon on September 14, 2010 · No Comments

My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective, Michael Hudson, Founder of Credit Union Strategy. Here, he discusses [...] Continue Reading…

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credit union marketing strategy

It’s Time – 5 Tips for Marketing Planning

by Nicolette Lemmon on September 8, 2010 · No Comments

My Marketing Strategy Nicolette Lemmon, President & Founder As you begin planning for 2011, the news continues to be disconcerting regarding a rebound. What should you be considering for your organization? First, a [...] Continue Reading…

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Advertising is Like Life Insurance

by Nicolette Lemmon on August 25, 2010 · No Comments

My Marketing Strategy Nicolette Lemmon, President & Founder In reading an article that interviewed Al Ries and daughter, Laura Ries on their books on branding and marketing, I was struck by [...] Continue Reading…

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Email’s Great – But for What Percentage of Your Market?

by Nicolette Lemmon on August 11, 2010 · 1 Comment

My Marketing Strategy Nicolette Lemmon, President & Founder A client asked about an industry average for the penetration of email addresses across credit unions, to compare her institution’s percentage. This statistic [...] Continue Reading…

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credit union marketing strategy

Finding Ways to Raise Eyebrows

by Nicolette Lemmon on July 28, 2010 · No Comments

My Marketing Strategy Nicolette Lemmon, President & Founder Two pieces of news were disappointing about the economy last week. So what’s new? From MoneyNews.com, the word from the Fed is the recovery [...] Continue Reading…

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  • Nicolette Lemmon,
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    Her Blogging Focus: Marketing Strategy – “Something that is always on my mind is how to apply new information, new ideas and new challenges to marketing strategy. Because my competitive advantage as a consultant is my creativity and ability to see new opportunities, I am often inspired with ways to enhance our clients’ marketing efforts. As the driving force behind LemmonTree Marketing Group, I love this stuff!”

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