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Credit Union Sustainability – Focus on Member Relationships

Published on February 18, 2010 in My Marketing Strategy. Tags: Arizona Central Credit Union, community involvement, credit union future, credit union growth, credit union marketing, credit union member financial education, credit union member relationships, credit union opportunities, credit union sustainability, credit unions vs. banks, Dover Federal Credit Union, economy, financial marketing, Fort Campbell Federal Credit Union, marketing strategy.

When economic conditions force more pressure on marketing budgets, the focus should become on the member relationships, according to marketing executives from three different Credit Unions across the country. [...] Continue Reading…

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Credit Union Sustainability Financial and Operational Strength in 2010

Published on February 17, 2010 in My Marketing Strategy. Tags: credit union challenges, credit union efficiency, credit union future, credit union marketing, credit union operations, credit union opportunities, credit union senior exec perspective, credit union sustainability, credit unions vs. banks, Desert Schools Federal Credit Union, financial marketing, marketing strategy, Patriot Federal Credit Union, shares, unemployment.

Three Credit Union senior management execs had different thoughts about financial and operational strength for competing in 2010. Mike Silvers, Chief Operations Officer, Patriot Federal Credit Union, Lee Brice, [...] Continue Reading…

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Using Social Responsibility to Engage as a Marketing Tool

Published on February 16, 2010 in My Marketing Faves. Tags: community involvement, credit union marketing, financial marketing, Foothill Federal Credit Union, social responsibility, Youth Marketing.

My Marketing Faves
Heather Wilhelm, Client Service Coordinator
Focusing on social responsibility as a marketing tool can be a useful strategy for not only contributing to society, but in turn also [...] Continue Reading…

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Credit Union Sustainability Right Strategy, Right People

Published on February 11, 2010 in My Marketing Strategy. Tags: credit union challenges, credit union future, credit union marketing, credit union opportunities, credit union senior exec perspective, credit union staffing, credit union sustainability, financial marketing, Human Resources, Oak Trust Credit Union, online communities.

Opportunities and challenges for 2010 continue to be the focus of our video microsite, Credit Union Sustainability. For a Senior Executive perspective, Tammy Hall, Human Resources Director at Oak [...] Continue Reading…

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Credit Union Sustainability: Loan Volume, Fee Income, Pressures, Oh My!

Published on February 10, 2010 in My Marketing Strategy. Tags: budgeting, capital, credit union challenges, credit union future, credit union marketing, credit union senior exec perspective, credit union sustainability, Desert Schools Federal Credit Union, economy, federal regulations, fee income, financial marketing, marketing strategy, Patriot Federal Credit Union, unemployment.

As our continuing “exercise in curiosity’’ about the opportunities and challenges for 2010, we move to presenting Senior Executive perspectives. Our next highlight for our Credit Union Sustainability video [...] Continue Reading…

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