When economic conditions force more pressure on marketing budgets, the focus should become on the member relationships, according to marketing executives from three different Credit Unions across the country. [...] Continue Reading…
Three Credit Union senior management execs had different thoughts about financial and operational strength for competing in 2010. Mike Silvers, Chief Operations Officer, Patriot Federal Credit Union, Lee Brice, [...] Continue Reading…
My Marketing Faves
Heather Wilhelm, Client Service Coordinator
Focusing on social responsibility as a marketing tool can be a useful strategy for not only contributing to society, but in turn also [...] Continue Reading…
Opportunities and challenges for 2010 continue to be the focus of our video microsite, Credit Union Sustainability. For a Senior Executive perspective, Tammy Hall, Human Resources Director at Oak [...] Continue Reading…
As our continuing “exercise in curiosity’’ about the opportunities and challenges for 2010, we move to presenting Senior Executive perspectives. Our next highlight for our Credit Union Sustainability video [...] Continue Reading…

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