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Credit Union Sustainability – Utilizing Member Data

Published on June 30, 2010 in My Marketing Strategy. Tags: consultant perspective, credit union future, credit union marketing, credit union opportunities, credit union sustainability, financial marketing, MCIF, member retention, member segmentation.

My Marketing Strategy
Nicolette Lemmon, President & Founder

Continuing our discussion on Credit Union Sustainability here is another marketing consultant’s perspective – from “the numbers” side! Dennis Koepke, Vice President and [...] Continue Reading…

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Tired of NCUA Messing with Marketing

Published on June 24, 2010 in My Marketing Strategy. Tags: credit union marketing, financial marketing, marketing strategy, NCUA assessment letters.

My Marketing Strategy
Nicolette Lemmon, President & Founder

Every time another assessment letter is sent out or another regulation begins, it really messes with the marketing plans of my clients. From [...] Continue Reading…

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Credit Union Sustainability – Lending Challenges, Member Loyalty & the Credit Union Difference

Published on June 23, 2010 in My Marketing Strategy. Tags: Arizona, ceo perspective, credit union challenges, credit union future, credit union marketing, credit union opportunities, credit union philosophy, credit union sustainability, Deer Valley Credit Union, economy, financial marketing, foreclosures, housing market, member education, member loyalty.

My Marketing Strategy
Nicolette Lemmon, President & Founder

Over the past few weeks, credit union senior execs from Arizona have been highlighted on our Credit Union Sustainability video microsite. They’ve shared [...] Continue Reading…

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When Your Business Is Lending- What Can You Do In This Economy?

Published on June 21, 2010 in My Marketing Trends. Tags: credit union marketing, economy, financial marketing, loan demand, loan promotions, marketing auto loans.

My Marketing Trends
Nicolette Lemmon, President & Founder

The quick answer is – you have to keep priming the pump! You have to battle against all the other competition to get [...] Continue Reading…

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Credit Union Sustainability – Becoming Stronger and Leaner

Published on June 16, 2010 in My Marketing Strategy. Tags: Arizona State Credit Union League & Affiliates, credit union challenges, credit union future, credit union league perspective, credit union marketing, credit union opportunities, credit union sustainability, economy, financial marketing, marketing strategy, member service.

My Marketing Strategy
Nicolette Lemmon, President & Founder

Over the past year, CU senior execs have offered their thoughts on the challenges and opportunities credit unions are facing in 2010 and [...] Continue Reading…

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