Consider how social media is our FREE test group! The world of Facebook is ever growing, more users sign up everyday and our opportunity to “market” through social media is [...] Continue Reading…

Just when you think you’ve “got it” in terms of consumer behavior and ways to reach people with marketing messages, a shift happens or is that “@#$%” happens? Recently, one [...] Continue Reading…

What is your philosophy of marketing? Do you believe it is essential, valuable and requires the commitment of the best professional minds in the organization? Or, is your philosophy of [...] Continue Reading…

When studying marketing in college, the description of marketing that has remained my foundation was: “The process of getting a person ready to buy your product or service.” By virtue [...] Continue Reading…

Have you gone into a Shell branded gas station and found the price on the sign was less than what the pump actually charged you?  It happened to me [...] Continue Reading…

In this crazy economy, things keep changing so quickly that it’s time to create a new approach to using media. I have become fascinated with the claims that traditional [...] Continue Reading…

For every financial institution, getting a consumer to switch his/her checking account, refinance a loan or open a credit card is a starting point for a relationship.  Yet, because [...] Continue Reading…

Do your members/customers love your brand? With the stiff competition in today’s marketplace, senior management may be concerned with what other organizations are doing. However, turning the focus back [...] Continue Reading…

From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos [...] Continue Reading…