4 Key Things about Marketing Yourself

woman_computer
woman_computer
woman_computer
woman_computer
woman_computer
woman_computer

Your Personal Strategic Plan. Do you have a plan framed out for achieving your vision of success? For your working life, your love life, and your creative life, do you have goals? You should have a plan for one reason, to make sure you focus on You, Inc., not be buffeted by the winds of change or other people’s ideas of what you should do! Your Personal Marketing Plan. Marketers often know how to market companies, but often do not …

Eye on the Success Factors

Running business guy
Running business guy
Running business guy
Running business guy
Running business guy
Running business guy

What is your vision of success? Do you have a dream or goal that is just out of reach? Since you are the business of “You, Inc.,” it is just as important to have a plan and goals to achieve them. Funny thing is, many people tend to set a few goals for the year each January with the good intentions of achieving them. However, within a few weeks or months, they disappear in the mound of work projects and …

Working the Opportunities with a Personal Marketing Plan

AA018447
AA018447
AA018447
AA018447
AA018447
AA018447

If you have been in marketing for several years, one thing that can happen is that your creative muscle gets worked hard during office hours. That may leave little creative energy for later, when you are considering new ideas or work on fun personal projects that excite you. Very important is to have a focus on creating marketing for “You, Inc.”  And, you may be rolling your eyes as you read this, thinking that you’re not an entrepreneur, but you’re …

What’s Your Growth Strategy? Creating Your Lifetime Value

ISS_9875_03086_lo
ISS_9875_03086_lo
ISS_9875_03086_lo
ISS_9875_03086_lo
ISS_9875_03086_lo
ISS_9875_03086_lo

In his book, Outliers, Malcolm Gladwell states that to achieve mastery in a sport, music, or other field of work takes 10,000 hours. While it is easy to joke that you have accrued “10,000” hours in your 5-year career of 8-hour days, you can’t stop adding value to “you” as a business. By updating, re-educating, gaining experience and practicing, we are never fully cooked or “done” improving. Think of how many books you have read in the last month, whether fiction, …

Ready to Talk about Brand “You”?

8375480
8375480
8375480
8375480
8375480
8375480

So often, marketers are not as good about marketing themselves as they are for their organization. Yet, building your own personal brand is key to more opportunities and better career moves, even within your current organization. Here are three things that are the building blocks to your personal brand: Your Competitive Advantage – why should someone hire you, promote you, want you on their team or to be a friend? Is it experience, expertise, knowledge, or education that makes you …

Let’s Get Personal

5533999_l
5533999_l
5533999_l
5533999_l
5533999_l
5533999_l

When was the last time you were able to take the time to step away and plan for your career or develop personal goals or dreams about what’s next for you?  We’re all so busy that often our own personal marketing falls to happenstance. Here are 3 hacks to help you sharpen your focus and improve efficiency in your personal marketing to capture those amazing opportunities that you dream about! Simple Personal Marketing Plan – There are 3 quick things …

Connecting the Dots

woman-wtih-pen
woman-wtih-pen
woman-wtih-pen
woman-wtih-pen
woman-wtih-pen
woman-wtih-pen

When sending an email or a letter to someone in your network, applying for a new position, or corresponding with a senior manager, make sure to connect the dots. It’s amazing how often people forget to give the reader the context of your message. For example, explain the reason for contacting them: Following up from a past meeting Passing along a new piece of information that is of value from past conversations Saw him/her speak A mutual friend that you have A …

Your Personal Brand in 8 Seconds

02a134sg
02a134sg
02a134sg
02a134sg
02a134sg
02a134sg

It is always important to have an elevator speech that is 30 seconds or less about you as a business and what you do. Yet, if our attention spans are getting shorter, it is even more important to have one that grabs interest and plants your brand in the other person’s mind. To grab attention during a quick attention span, consider these key things to include in your personal brand message: Benefit – What problem do you solve for someone …

Building Your Story for Enhancing Success

2016-10-tips-b
2016-10-tips-b
2016-10-tips-b
2016-10-tips-b
2016-10-tips-b
2016-10-tips-b

Aren’t we all suckers for a great story? If a story touches our heart, our emotions, we are also more likely to remember it. So what is your story? Here are three ways to get started: Create a compelling mission that includes what you want to accomplish, the difference you want to make, and the ways you are making people lives, relationships, and/or businesses better. Describe a situation that illustrates how you came to understand your mission that made it …

The Success Network – Apply Here

SuccessNetwork
SuccessNetwork
SuccessNetwork
SuccessNetwork
SuccessNetwork
SuccessNetwork

Are you a good business development professional? You need to be! Whether you serve on boards or have joined the Chamber of Commerce or other community organization, you are the face of the credit union to people you meet. More importantly, wherever you go in the community you serve, you are a business development rep, first for your credit union and second for your own career. Thinking of yourself as a business development rep helps you build your own Success …