When studying marketing in college, the description of marketing that has remained my foundation was: “The process of getting a person ready to buy your product or service.” By virtue of building a relationship with someone to get them ready to buy, it is clear that a brand lives or dies according to the attention to this process of “marketing..” Here are three connections to make with consumers to build marketing success: Connection 1 – A person must see, hear …

In this crazy economy, things keep changing so quickly that it’s time to create a new approach to using media. I have become fascinated with the claims that traditional media is dead and stumbled upon Deloitte’s fifth edition ‘State of the Media Democracy‘ survey that provides some insights into the use of media by consumers. In their report, the findings were the following percentages of media viability: Television – 83% Magazines – 50% Online – 47% Newspapers – 44% Radio – …