About Us

LemmonTree Marketing Group

As a highly valued marketing consulting firm in the credit union industry, for over 26 years LemmonTree Marketing Group has been providing a layered approach to marketing strategy combining traditional and social media solutions focused on achieving results. Client credit unions have benefitted in increased loan portfolios, balanced deposit portfolios and increased member business using our cost-efficient and effective solutions that leverages layer by layer, the best steps in building a marketing flywheel that supports your goals and builds more member business.

Meet the Blogger

Nicolette Lemmon, President & Founder

Nicolette founded LemmonTree Marketing Group, a full-service marketing agency, in 1984, providing virtual marketing outsource, MCIF analysis, CUPowerTracking and market research solutions to clients nationwide. In 2003, with a team of advisors, she created and heads the faculty of the Credit Union Marketing University, a weeklong academically-based program for which students earn Continuing Education Units (CEUs) from Arizona State University. Her firm has also formed strategic alliances with several financial industry companies to provide marketing services including being a strategic partner with Marquis Software Solutions, Inc.

With over 26 years of experience in services marketing, sales, and advertising, she is a well-recognized speaker on financial-services marketing. She has served on the marketing faculty of the Management Development Institute for the National Association of Federal Credit Unions (NAFCU) since 1996. She also authored the book, Successful Product Development from Research to Results for the Credit Union Executive Society (CUES), served on the faculty of the CUES Executive Marketing Institute, and has sold hundreds of cross-selling training videos. Nicolette authored another book for the job-seekers market, Almost Famous: How to Market Yourself for Success.

Her Blogging Focus: Marketing Strategy – “Something that is always on my mind is how to apply new information, new ideas and new challenges to marketing strategy. Because my competitive advantage as a consultant is my creativity and ability to see new opportunities, I am often inspired with ways to enhance our clients’ marketing efforts. As the driving force behind LemmonTree Marketing Group, I love this stuff!”