About Us

LemmonTree Marketing Group

As a highly valued marketing consulting firm in the credit union industry, for over 25 years LemmonTree Marketing Group has been providing a layered approach to marketing strategy combining traditional and social media solutions focused on achieving results. Client credit unions have benefitted in increased loan portfolios, balanced deposit portfolios and increased member business using our cost-efficient and effective solutions that leverages layer by layer, the best steps in building a marketing flywheel that supports your goals and builds more member business.

Meet the Bloggers

Nicolette Lemmon, President & Founder	Denny Koepke, Vice President	Cheryl Johannes,  Senior Client Service Coordinator	Kelly Kressner, Marketing Specialist

Nicolette Lemmon, President & Founder

Nicolette founded LemmonTree Marketing Group, a full-service marketing agency, in 1984, providing virtual marketing outsource, MCIF analysis, CUPowerTracking and market research solutions to clients nationwide. In 2003, with a team of advisors, she created and heads the faculty of the Credit Union Marketing University, a weeklong academically-based program for which students earn Continuing Education Units (CEUs) from Arizona State University. Her firm has also formed strategic alliances with several financial industry companies to provide marketing services including being a strategic partner with Marquis Software Solutions, Inc.

With over 25 years of experience in services marketing, sales, and advertising, she is a well-recognized speaker on financial-services marketing. She has served on the marketing faculty of the Management Development Institute for the National Association of Federal Credit Unions (NAFCU) since 1996. She also authored the book, Successful Product Development from Research to Results for the Credit Union Executive Society (CUES), served on the faculty of the CUES Executive Marketing Institute, and has sold hundreds of cross-selling training videos. Nicolette authored another book for the job-seekers market, Almost Famous: How to Market Yourself for Success.

Her Blog Category: My Marketing Strategy – “Something that is always on my mind is how to apply new information, new ideas and new challenges to marketing strategy. Because my competitive advantage as a consultant is my creativity and ability to see new opportunities, I am often inspired with ways to enhance our clients’ marketing efforts. As the driving force behind LemmonTree Marketing Group, I love this stuff!”

Denny Koepke, Vice President & MCIF Guru

Dennis is responsible for LemmonTree’s market research, strategic planning and MCIF database consulting services and is on the faculty of the Credit Union Marketing University. He consults with clients on MCIF analysis, focus groups, profitability studies and satisfaction surveys. Denny also conducts strategic planning for clients and provides organizational assessments and other management consulting and training services. He is also a certified Marquis Software consultant.

His Blog Category: My Analytical Side – “In my work as the MCIF Guru at LemmonTree, I find ‘the numbers’ fascinating in terms of helping us direct our clients in the best direction for their marketing efforts. When a new ‘aha’ appears, being able to post something about it is a great way for me to further validate my findings! Although, I probably do drive my team crazy with pushing for new and different analysis all the time.”

Cheryl Johannes, Senior Client Service Coordinator

Cheryl has a Bachelor of Science in Marketing from Arizona State University. She also has 5 years experience working at a credit union in marketing events, business development and as a teller. Cheryl also has experience in public relations and in market research. Marketing, life and people are her passions!

Her Blog Category: My Marketing Faves – “Occasionally I’m inspired by different things I see in the market place, in different industries, that can be tied back into financial services marketing. At times it’s the financial services industry that keeps me reevaluating what works and what may not. Other times it’s just having my eyes online or on commercials, or my path stopped by an interesting marketing message. Hope you enjoy my posts and take away some helpful tid bits that you can use in your marketing right away!”

Kelly Kressner, Marketing Specialist

Kelly joined LemmonTree in 2008, having achieved a Bachelor of Science in Business Administration from the University at Albany in New York. She has almost two years experience in credit union marketing. Kelly also has experience in sales and event planning.

Her Blog Category: My Marketing Trends – “I think as a marketing professional it’s important to keep up with the latest trends so that new opportunities can be recognized and utilized strategically. With new technologies being quickly introduced to the market, marketing professionals need to learn how to embrace them to stay competitive in today’s marketplace. Each week, I’ll discuss a new marketing trend that can be used to help grow your financial institution’s bottom line!”