My Marketing Strategy
Nicolette Lemmon, President & Founder
Have you seen all the concerns tweeted and mentioned on Facebook (FB) about the new privacy changes? I had read an article where many people were shutting down their FB accounts because their information was being shared with third party vendors.
There have been problems cited about privacy settings that were a bit cumbersome to create protection. So much of an uproar that FB may be changing things again.
However, I wasn’t too concerned until today when I received an email from Pandora. Now, I had signed up for Pandora about a year ago but used it infrequently. Rarely getting any emails from Pandora, the one that popped in reminded me how much I liked their music, and when I arrived at their landing page, there was a surprise.
At the top of the landing page was my profile picture and the message that they are using FB to personalize my experience. That concerned me just a bit.
Questions started forming like:
- If FB is sharing with Pandora, how many other “partners” are going to start targeting me with their offers?
- And, did I not use the right privacy settings? Or my photo is now public domain?
- If I use FB or other social media, do I give up rights on how to control my photos, my family photos, and any other information in their databases?
- How much do I want to be connected with friends, family, and the thousands of vendors that use FB as a marketing partner?
What are your plans for FB for personal and business use?
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There are two factors at work here. First, there’s the issue of TMI (“too much information”). People are starting to realize that sharing too much with too many people and too many companies on a permanent, searchable medium isn’t the best idea. Second, the next generation will want their own thing, not Facebook. At some point, there will be a revolt — it’s just what kids do — against Facebook. Nothing and no one can remain “cool” for more than a generation. The next wave of kids won’t want to be a part of “mom and dad’s” social network, especially one as boring as Facebook.
FYI/Full Disclosure – I hate Facebook. I created an account, uploaded pictures, reconnected with old buddies, etc. I gave it a full and thorough trial. After two months, I concluded that it added nothing to my “social network” (online or off), and that it only subtracted time from my already busy personal life. These days, I watch my wife use Facebook and listen to the things she learns there, and I realize (daily) that I’m not missing out on anything.
Thanks, Jeffry. Interesting way you put that into words! Just like in the early 2000′s when the Internet bubble burst, there was an infrastructure that had been created where more fundamental Internet business models developed. I’m sure the same is happening here and the future of social media will see things morph into new marketing tools that really are more effective.
It’s the start of the Web 2.0 implosion. The social media bubble is about to burst.