This week, we debuted our video microsite called Credit Union Sustainability as an exercise in curiosity of what executives across the industry are thinking about opportunities and challenges in this stressful economy. From CEOs to Senior Management to Marketing Professionals and Consultants, each graciously agreed to tell us their thoughts on video.

Our third video interview is a CEO Perspective highlighting Jim Dean, President and CEO, Oak Trust Credit Union. Dean discusses that in this uncertain environment, credit unions need to generate net income by focusing on efficiency and growth opportunities. He also recommends to not lose sight of gaining more from the current membership and stay true to Credit Union values to make 2010 a success.

httpv://www.youtube.com/watch?v=5utIFFqXpSg

Direct link to the video
For all the videos, visit http://mycuresource.com/CUSustainability.

What do you think about the industry’s opportunities and challenges this year?