As our continuing “exercise in curiosity’’ about the opportunities and challenges for 2010, we move to presenting Senior Executive perspectives. Our next highlight for our Credit Union Sustainability video microsite provides the insight into how senior managers are attacking the difficult economy and their ideas.

Below is a video that is a compilation of Mark Sollenberger, Chief Financial Officer and Mike Silvers, Chief Operations Officer, both of Patriot Federal Credit Union, as well as Lee Brice, Vice President, Desert Schools Federal Credit Union. Each discusses the importance of assessing your Credit Union’s lending portfolio and finding ways to face financial obstacles due not only to the present economy, but also to new federal regulations that have greatly affected all financial institutions’ income. These contributing factors force credit unions to strategically plan in order to recover lost income and generate growth.

httpv://www.youtube.com/watch?v=uco6eYKgvQ4

Direct link to the video
For all the videos, visit http://mycuresource.com/CUSustainability.

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