My Marketing Strategy
Nicolette Lemmon, President & Founder
As many of you already know from my last blog post, my fascination with video as a great online medium has led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead.
Our second CEO Perspective highlights David Clendaniel, President and CEO, Dover Federal Credit Union, a CEO for many years who is also involved with NAFCU, Filene Institute and local economic development efforts. He foresees more growth in deposits as members turn to credit unions as safe harbors, an increase in demand for business services and a recognition by consumers that credit union are a trustworthy financial resource.
httpv://www.youtube.com/watch?v=fH875btZ6g0
Direct link to the video
For all the videos, visit http://mycuresource.com/CUSustainability/.
What do you see as future opportunities and challenges for the year ahead? Share with us at http://mycuresource.com/CUSustainability/.
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What are the marketing strategies used by credit unions to increase membership?
The great thing about having the big banks becoming the target of consumer ire gives credit unions the ability to ramp up their marketing, advertising and business development.
Please list the most recent strategies for me.
In today’s turbulent economy, everyone is trying different strategies to attract and retain consumer business. The insights from the CU Sustainability interviews provides several to employ. Visit it at http://mycuresource.com/CUSustainability.