My Marketing Strategy Nicolette Lemmon, President & Founder

Continuing our discussion on Credit Union Sustainability, our next video in the series is from a consultant’s perspective. Maintaining typical business practices is a great strategy for growth in 2010 was the message from John Gregoire, Principal, The ProCon Group, LLC.  He provides a unique example of how Credit Unions should take a ‘business as [...]

When economic conditions force more pressure on marketing budgets, the focus should become on the member relationships, according to marketing executives from three different Credit Unions across the country. Carole Langiu, Marketing Director, Dover Federal Credit Union, Susan Dickinson, Membership Development Director, Fort Campbell Federal Credit Union, and David Kexel, VP of Marketing, Arizona Central [...]

Three Credit Union senior management execs had different thoughts about financial and operational strength for competing in 2010. Mike Silvers, Chief Operations Officer, Patriot Federal Credit Union, Lee Brice, Vice President, Desert Schools Federal Credit Union and Mike Kenzie, Chief Administrative Officer, Patriot Federal Credit Union provided their thoughts in the video below as part [...]

Opportunities and challenges for 2010 continue to be the focus of our video microsite, Credit Union Sustainability. For a Senior Executive perspective, Tammy Hall, Human Resources Director at Oak Trust Credit Union, talks about how she sees an opportunity for employees and financial experts to share knowledge and strategies with the CU community as a [...]

As our continuing “exercise in curiosity’’ about the opportunities and challenges for 2010, we move to presenting Senior Executive perspectives. Our next highlight for our Credit Union Sustainability video microsite provides the insight into how senior managers are attacking the difficult economy and their ideas.

Last week, three CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite.  As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas.  All the videos of the CEOs, senior management, marketing professionals and [...]

This week, we debuted our video microsite called Credit Union Sustainability as an exercise in curiosity of what executives across the industry are thinking about opportunities and challenges in this stressful economy. From CEOs to Senior Management to Marketing Professionals and Consultants, each graciously agreed to tell us their thoughts on video.

My Marketing Strategy Nicolette Lemmon, President & Founder