Comments on: Is “Going Green” Losing to “Saving Green?” http://www.mymarketinginsights.com/2010/01/18/is-going-green-losing-to-saving-green/ Empowering marketing professionals in financial institutions and related industries with the strategic marketing insights and resources needed to help grow their organization’s bottom line. Mon, 30 Jan 2012 03:55:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nicki http://www.mymarketinginsights.com/2010/01/18/is-going-green-losing-to-saving-green/#comment-61 Nicki Fri, 22 Jan 2010 21:19:29 +0000 http://www.mymarketinginsights.com/?p=832#comment-61 So true, Kate. Thanks for the comment. The benefits do go both to the consumer and the financial institution! The concept of e-statements will go the way of Direct Deposit and returned checks, won't it? Safer options of electronic delivery and cost savings. So true, Kate. Thanks for the comment. The benefits do go both to the consumer and the financial institution! The concept of e-statements will go the way of Direct Deposit and returned checks, won’t it? Safer options of electronic delivery and cost savings.

]]> By: Kate http://www.mymarketinginsights.com/2010/01/18/is-going-green-losing-to-saving-green/#comment-60 Kate Fri, 22 Jan 2010 19:41:01 +0000 http://www.mymarketinginsights.com/?p=832#comment-60 Another perspective is that in a co-op financial institution (credit union) a savings to the credit union is passed down to all its members. It's also a major convenience not to have to file or destroy monthly statements and is a way for members to "opt-in" to choose how they prefer to receive statements. e-statements are all good. Another perspective is that in a co-op financial institution (credit union) a savings to the credit union is passed down to all its members. It’s also a major convenience not to have to file or destroy monthly statements and is a way for members to “opt-in” to choose how they prefer to receive statements. e-statements are all good.

]]> By: Nicolette Lemmon http://www.mymarketinginsights.com/2010/01/18/is-going-green-losing-to-saving-green/#comment-59 Nicolette Lemmon Mon, 18 Jan 2010 20:32:53 +0000 http://www.mymarketinginsights.com/?p=832#comment-59 Yep...and consumers are more likely to call you out on the Internet to a larger audience if you're "faking it!" Yep…and consumers are more likely to call you out on the Internet to a larger audience if you’re “faking it!”

]]> By: Jeffry Pilcher http://www.mymarketinginsights.com/2010/01/18/is-going-green-losing-to-saving-green/#comment-58 Jeffry Pilcher Mon, 18 Jan 2010 19:50:44 +0000 http://www.mymarketinginsights.com/?p=832#comment-58 That's true. Good point Nicolette. It does apply to any cause-marketing effort. If you don't care enough to make a real, meaningful difference, why are you supporting that cause? That’s true. Good point Nicolette. It does apply to any cause-marketing effort. If you don’t care enough to make a real, meaningful difference, why are you supporting that cause?

]]> By: Nicolette Lemmon http://www.mymarketinginsights.com/2010/01/18/is-going-green-losing-to-saving-green/#comment-57 Nicolette Lemmon Mon, 18 Jan 2010 17:36:01 +0000 http://www.mymarketinginsights.com/?p=832#comment-57 So true and good advice! It also applies to any consumer cause that is attached to marketing to build brand credibility. Thanks! So true and good advice! It also applies to any consumer cause that is attached to marketing to build brand credibility. Thanks!

]]> By: Jeffry Pilcher http://www.mymarketinginsights.com/2010/01/18/is-going-green-losing-to-saving-green/#comment-56 Jeffry Pilcher Mon, 18 Jan 2010 17:15:16 +0000 http://www.mymarketinginsights.com/?p=832#comment-56 You've got to be very careful with your "green" claims. Once you crack the door with something like "go green w/e-Statements," there will be members who point out all the other ways in which you are NOT green. It's better to do one of two things. (1) Be quietly green. Just do it because it's the right thing to do and don't toot your horn about it too loudly. (2) Make a concerted, committed effort to make your organization green in enough meaningful ways that you can say something publicly. Trying to cherry-pick the easiest ways to be green will only get you in trouble if you try to brag about it in marketing. You’ve got to be very careful with your “green” claims. Once you crack the door with something like “go green w/e-Statements,” there will be members who point out all the other ways in which you are NOT green.

It’s better to do one of two things. (1) Be quietly green. Just do it because it’s the right thing to do and don’t toot your horn about it too loudly. (2) Make a concerted, committed effort to make your organization green in enough meaningful ways that you can say something publicly.

Trying to cherry-pick the easiest ways to be green will only get you in trouble if you try to brag about it in marketing.

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