My Marketing Strategy

Nicolette Lemmon, President & Founder

Since we have been writing and delivering 2010 marketing plans for the last two months, every so often I step back and wonder, “Am I missing something?” It’s always a good idea to check for potential potholes that can undermine all the hard work of generating leads from marketing efforts.

Here are some questions that are helpful:

• How many papers or agreements need to be signed to open an account, apply for a loan or finalize a relationship?
• How much turnover has there been on the front line that impacts the level of trained personnel to assist your members/customers?
• Are there incentives provided to the front line in the marketing plan?
• Are there special incentives to motivate the behavior that will bring more value to the marketing dollars spent?
• What is the service experience of a person walking into your organization, calling it or going online who wants to take advantage of the offer mailed/emailed?
• How easy is it to do business and get a good deal online and offline?

Seems pretty common sense, yet it is easy to get caught up in creating the marketing strategies and forgetting to make sure nothing has changed in the service experience.

What would you add to the list?