Comments on: Does Your Blog Have a Strategic Purpose? http://www.mymarketinginsights.com/2009/07/23/does-your-blog-have-a-strategic-purpose/ Empowering marketing professionals in financial institutions and related industries with the strategic marketing insights and resources needed to help grow their organization’s bottom line. Mon, 30 Jan 2012 03:55:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rangapraveen http://www.mymarketinginsights.com/2009/07/23/does-your-blog-have-a-strategic-purpose/#comment-75 Rangapraveen Wed, 17 Mar 2010 17:06:23 +0000 http://www.mymarketinginsights.com/?p=619#comment-75 Nice article......i found it useful... Nice article……i found it useful…

]]> By: Kelly http://www.mymarketinginsights.com/2009/07/23/does-your-blog-have-a-strategic-purpose/#comment-37 Kelly Mon, 27 Jul 2009 16:58:13 +0000 http://www.mymarketinginsights.com/?p=619#comment-37 Thank you for your comment, Jeffry. I agree that selling products and services is another meaningful business objective that can be added to the list, but I think it needs to be positioned the right way. A blog reader most likely isn't expecting to be sold to, but if the product or service is integrated properly with relevant content, then it's definitely possible to be successful selling in the online social media space. Thank you for your comment, Jeffry. I agree that selling products and services is another meaningful business objective that can be added to the list, but I think it needs to be positioned the right way. A blog reader most likely isn’t expecting to be sold to, but if the product or service is integrated properly with relevant content, then it’s definitely possible to be successful selling in the online social media space.

]]> By: Jeffry Pilcher http://www.mymarketinginsights.com/2009/07/23/does-your-blog-have-a-strategic-purpose/#comment-35 Jeffry Pilcher Thu, 23 Jul 2009 20:48:20 +0000 http://www.mymarketinginsights.com/?p=619#comment-35 Frequently so-called social media experts talk about creating engagement and dialogue. They tell you how important it is to be transparent and authentic. But those aren't goals in-and-of themselves. Those are merely a means to an end. The things you've outlined above are real, meaningful business objectives. It's not that you shouldn't be authentic and transparent while creating dialogue. It's the difference between "What I Want to Achieve" (business objective) and "How I Will Achieve It" (tactics and style of execution). I would add "Sell Products & Services" to the list above. Again, some of these Web 2.0 gurus (and Brogan may be among them) will tell you that selling is a no-no in the online social media space, but it can -- and has been -- done successfully. Frequently so-called social media experts talk about creating engagement and dialogue. They tell you how important it is to be transparent and authentic. But those aren’t goals in-and-of themselves. Those are merely a means to an end.

The things you’ve outlined above are real, meaningful business objectives. It’s not that you shouldn’t be authentic and transparent while creating dialogue. It’s the difference between “What I Want to Achieve” (business objective) and “How I Will Achieve It” (tactics and style of execution).

I would add “Sell Products & Services” to the list above. Again, some of these Web 2.0 gurus (and Brogan may be among them) will tell you that selling is a no-no in the online social media space, but it can — and has been — done successfully.

]]>