Cut Through the Clutter

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As a marketer, the hardest thing to craft is the layout with a grabber headline or offer that will attract your target person’s attention. With so much clutter of brands battling for eyeballs, what will work for the message you want to have your target customer/member see? Here are some tips to help you be more effective: Use Color – The target person’s eyes are drawn to contrasts, so using contrasting colors within your marketing materials will get their attention! …

Make the Most of Engaging with E-Marketing

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In these days of clutter in our inboxes, some C-Suite managers will say that there is too much junk — they never look at emails, so surely customers/members don’t either. There may be comments that no one opens email or clicks through. However, here are some stats that show you should be paying more attention to e-marketing: 91% of consumers check their email at least once per day on their smartphone (Exact Target Mobile Behavior Report 2014) 36% of respondents check email, …

Standing Out

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Do you ever feel like it’s hard to stand out for new career moves, promotions, or starting/having a new business? Your next promotion, next career move, and next civic or charitable opportunity will almost always be influenced from someone in your Success Network. Rarely do people outside your own personal network recommend you unless they have spoken with someone who will be a reference for you. How do you ensure the best results? Focus on your Success Network! Build it – …

Love the Creativity

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Many of us attracted to marketing brought the love of using creativity to get people interested in a product or service.  We loved the idea of creating an amazing advertising campaign that caused the sales needle to go way up!  A large group of marketing and advertising professionals have talent and skill in writing, others have the visual design skills, and others are great at project management of campaigns with lots of moving pieces! At the core, the ability to …

Love the Snackable Content

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As you try to juggle lots of different marketing projects, it is easy to lose sight of how you can repurpose content to make your life easier!  Think about it as not creating more content to fit different channels, think about creating really good content that is optimized across all your channels. Most importantly, it’s about a Win/Win – helping your customers/members to move into the relationship with your organization by understanding how you can help through consistent content “bites!” Here …

Love Self Promotion

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Have you ever noticed that some people are really good about promoting themselves and seem very comfortable with reminding others what they are good at or have the skills and education to accomplish?  Yet, if you are not easily talking up your good point, skills, education and talents, you may be missing valuable opportunities! Take this quiz to see how you are at your own self-promotion! Here are a few ideas to practice creative self-promotion: Create a topic that people …

Shifting from Many to One

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Who exactly are you writing your marketing messages for? Who is the customer/member in your mind that you believe the message will resonate with? Consider that for so many years, advertising was blasted out to many in the hopes that the “right” people would hear it and become a lead.  The media that was used offered limited audiences and required different formats whether TV/radio commercials or newspaper/magazine ads to get reach as many consumers as possible. Today, a marketer has …

Shifting from Pushing the Message to Engaging

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Since 2009, when social media came to the attention of marketers as another channel to reach customers/members, the idea has been to push messages out through Facebook, Twitter, YouTube and other social media channels. In the beginning, the idea of putting a contest on Facebook to get “Likes” was used to attract more followers. Twitter followers were harder to attract because news about where you would be for a community event or a special offer were not interesting to consumers. …

Shifting from Being an Employee to Being a Business

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Have you ever had a great idea that would be fun to build a business around?  Or have you wondered about starting a business? Consider one simple fact: You are already a business! Acknowledging this fact opens you up to being able to take charge of your destiny, in essence to be in control.  The product is you with your talents, skills, education and experience. You also have income and payables, just like any business. Hopefully, you will have a …

Fresh Marketing Thought

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“If you sell a pound of sugar, do it with the thought that the purchaser’s trade is valuable because he will soon be able to buy in barrel lots; if a child buys a penny’s worth of candy, put into the sale the thought that he will one day buy a five-pound box; and in each case see that the customer gets the thought. Put into every sale the thought of advance for the customer as well as for yourself; …