Showing Your Marketing Matters: The Marketing Dashboard

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To achieve your corporate goals, it is important to tie the marketing activities to accomplish the goals and then measure the results of those marketing activities.  The Marketing Dashboard enables the senior team to see the progress toward achieving your goals and weigh in on adjustments that need to be made. The dashboard is meant to track the results over the year.  Overall CU Performance Metric that is measured by quarter and then the Year to Date Growth.  Depending on …

Growing Membership Starting Point – Map the Member Journey

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When was the last time that you opened an account at your credit union? As an employee, you probably had some insider help from a staff member to make it easier and avoid sitting in the lobby waiting. While nice, it is generally not the same process and experience that a new member goes through to open their account. Spending your marketing budget on a strategy to attract new members may work to get the leads. However, if you are …

A Missing Link to Sealing the Deal

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Let’s say you are happy with your website design and have all your applications online. You believe the navigation helps your website visitor to find their way. Your copy is interesting and updated. And, you have carefully linked an e-card to a landing page to be even more helpful. But wait, when the person comes to your site, looks around and leaves, what then? A missing link is a retargeting pixel and digital ad campaign to remind the visitor that …

The Success Network – Apply Here

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Are you a good business development professional? You need to be! Whether you serve on boards or have joined the Chamber of Commerce or other community organization, you are the face of the credit union to people you meet. More importantly, wherever you go in the community you serve, you are a business development rep, first for your credit union and second for your own career. Thinking of yourself as a business development rep helps you build your own Success …

5 Writing Kickstarts for Grabbing Attention

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Ever sit down at the computer to start a new promotion, ad, or campaign and feel like you have no new ideas?  Here are 5 ways to jump start your creativity for headlines: Ask a question…”What’s your back to school game plan?” Offer something special…”Open the door to your dreams!” Give a warning… “Get smart – refinance before rates go up.” Start telling a story… “Grandma started teaching me about money when I was a kid…” Lead with a strong …

5 Ideas for Online Ad Design

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Because you want to make sure your digital ad campaign works the best it can to attract people to click through, your ads have to grab eyeballs. Here are 5 important ideas to get you started: Start with the ad sizes that are the most effective. According to Google AdSense, these are the 336×280 large rectangle, the 300×250 medium rectangle, the 728×90 leaderboard, the 300×600 half page, and on mobile the 320×100 large mobile banner. Keep to your brand colors with a value proposition and/or special offer, …

5 Ways to Trust Your Gut

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The best way to succeed in your career and personal life is to listen to your intuition. Some may say they get a “gut feeling” to describe when making a decision.  Here are 5 ways to recognize when you can likely trust your intuition: You have an “aha” moment that everything clicked with a clear recognition of being on the right track. Listen to your inner voice and train yourself to follow it like when it told you to check …

‘It’s a Game’ Sound Bite

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What should marketers do about the opportunities and challenges presented by competitors, changing demographics, and technologies that make getting marketing messages to customers/members more fragmented? The answer is to simply embrace it all. Instead of getting overwhelmed, flustered or paralyzed, which can easily happen in the complicated marketplace today, treat it like a game! Have some fun and get customer/members engaging with your brand!  Here are some ideas: Photo Contest – The easiest contest to put together is asking customers/members …

‘It’s Personal’ Sound Bite

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A constant topic in marketing blogs, e-newsletters and podcasts is how to reach people on the screens of their mobile devices.  One important point to consider is that we are reading our email on our devices, not just a computer. The key then, is to make it personal! Evaluate the online experience by going through the steps that you ask your customers to follow. Use names in email marketing, especially when it is a targeted broadcast to customer/members of a specific demographic, product mix or behavioral aspect. Track …

‘It’s Who You Know’ Sound Bite

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The old adage, “It’s who you know,” is still alive and well today as a thought process to building a really good success network. The contacts in your Success Network will ultimately be the launching point for new opportunities, and better success in your career. So, here are the starting point if you can’t readily present a list of your own Success Network. Your list should have: Personal friends Acquaintances Co-Workers Former Bosses Former Co-Workers Volunteers with You at Community …