There is an old marketing adage known as the Rule of 7 that has been mentioned in marketing texts about the times it takes for a consumer to recognize and remember your marketing or advertising message. I have always dubbed it the “Magic of 7,” and it has served to keep the consumer top of mind when creating marketing promotions. Consider that there is a lot of noise, crowded media channels as well as different viewing and listening habits that …

No matter what products and/or services your organization sells and provides to customers or members, you are dealing with money as an emotional issue.  A survey by the American Psychology Association noted that 8 of 10 Americans are stressed because of money concerns.  With that kind of stress, who can you find that is willing to spend money or pay for your products/services? The key is to start with your current database and engage those customers/members who have already plunked …

Last month, a board member at one of my clients complemented my marketing presentation as the best one he has ever seen in his time on the board.  Another board member mentioned he usually has a critique but I hit his concerns on the head, so he was happy.  It was a great feeling because I felt that I had found the “Bright Spots” in the marketing results. According to authors, Chip Heath and Dan Heath of Switch: How to …

“The year is 2015. Don dials up his credit union from his interpersonal telecomputer, which he carries everywhere.  It’s his telephone and window to the world, containing all his family’s personal data. As the screen comes up, Don chooses a live interface mode instead of direct account access because he needs information about a new investment the credit union offers…” Recently, when doing some research, I came across an article I had written in 1995 for CUNA’s Credit Union Executive …