Sitting at the C Suite Table

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For over two years, I was the Interim CMO for a $450 million credit union while the CEO was looking for the right fit for the position. It gave me a new perspective on C-level executives in Credit Union Land trying to move their organizations forward in a sputtering economy. Here are just a few insights: Maintain focus on the ways marketing supports the Key Performance Indicators (KPIs). Monitoring the achievement of annual goals enables you to make shifts in the …

Mastering Social Media is an Ongoing Process

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If your organization has a Facebook page, are your locations connected to it? Facebook and the other social networks continue to change their business model to look for ways to monetize. Sometimes the impact of their tweaks cannot be seen at first. Recently, a client had a branch manager notice that there was a negative review posted on Facebook for her branch address. This client had an unpublished page for their organization, so this was surprising. When Facebook asks if …

Have You Googled Yourself Lately?

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The interesting thing about the Internet is how much is captured and stays out there for people to find! So, if you’re applying for a new position or there is a need for a background check, know that you will be “googled!” Every six months, do just that – “google” yourself and check what comes up! Do these searches: By Nickname By Formal Name By Company/Title Web Images Videos There will be mentions of you in connection with your career …

Living Your Brand

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Are you focusing attention on the experience that your customers/members have when doing business with your organization?  Recently, I took a tour for a client with a video camera to show the C-suite executives what it is like for a prospect to walk into their branches, what the process was like for opening an account, and then the same experience opening an account online. The “tour” was eye-opening because it is often hard for executives to get out make a …

Today, It’s Digital First

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Since so many of us are addicted to our phones and even young people are known to sleep with them, the marketer in me wanted to know more about how to still get marketing messages in front of those eyeballs! My summer reading was Ctrl Alt Delete by Mitch Joel, and he says, “In its simplest form: A digital-first posture means that the first place your consumers go when making a business decision is to their computers, smartphones and or tablets.” …

Self-Promotion – Are You In?

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Are you a person who finds it hard to promote yourself because you think it is pushy and arrogant?  Do you get mad or disappointed when someone gets promoted over you because your hard work gets overlooked? In the hyper competitive marketplace with a slower economic recovery than we would all like, it is more important than ever to make sure you focus on self-promotion.  There are some key pieces that are effective for anyone, regardless how shy or averse …

For Eyeballs – Use Demographics, Consumer Habits and Targeted Messages

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In choosing marketing channels for your brand message, there are so many differing opinions. From TV advertising to online ads to social media, it comes down to how can you get the right sets of eyeballs to see your marketing message. Here are three questions that help me to narrow down where to purchase media or place ads: Who is my best prospect in terms of age, income, geographic proximity, and gender? What are their lifestyle habits in terms of …

The Two Sides to Social Media

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When management teams mention social media, they seem to focus on the aspect that it is a free way to get their brand message out, but it is very tricky in terms of how bold consumers can be on any Facebook page or Twitter feed. There has been more emphasis on either monitoring social media for customer service issues or to post their community involvement pictures. However, there is another side to the use of social media. Take for example, …

Setting Up Your Online – More than Social Media

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In every human resource department, we know the staff is Googling their candidates to see what comes up online. Most often, the issue is to see what Facebook or Twitter feeds say about the candidate. Also, LinkedIn provides another good research tool to see how the candidate describes him/herself, past jobs, etc. There might also be articles where the candidate is quoted or is mentioned as a part of a trade association, board or other community involvement. In my book, …

3 Copywriting Tips – How to keep the copy minimal and concise!

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As someone who is a writer and loves words, it still very hard to create the perfect-length of copy for marketing pieces in the first draft.  Also, it is tough to review someone else’s copy before it’s placed in a layout. Here are some good ways to work your copy: If you are making more than one point, especially more than 100 words, think about review and cutting three times!  Look to replace multiple syllable words with shorter words and …