An Audit Is the Starting Point

survey-tuneup
survey-tuneup
survey-tuneup
survey-tuneup
survey-tuneup
survey-tuneup

When is the last time your marketing machine was analyzed? Does your marketing “engine” need a tune-up? If you are counting on growing your bottom line, make sure you have a well-oiled marketing machine. Having conducted Strategic Marketing Audits for many clients over the years, reviewing every aspect of marketing is important for all organizations to make strategic changes for next year’s plan. Here are a few questions from the areas we analyze: Situational Analysis – What major developments or …

Questions to Assess Your E-marketing

email-on-ipad
email-on-ipad
email-on-ipad
email-on-ipad
email-on-ipad
email-on-ipad

One of the most important channels in today’s hectic world is e-marketing to your customer’s/member’s inbox. Perceived as an inexpensive way to market, often executives will question whether to only use it and stop other marketing channels that seemingly cost more. Take a step back and ask yourself these questions to help you assess how you are doing with e-marketing. Here is a great way to assess your e-marketing as part of the entire mix: Do you know the most …

5 Questions to Improve Your Self Promotion

AF-2.0-Cover
AF-2.0-Cover
AF-2.0-Cover
AF-2.0-Cover
AF-2.0-Cover
AF-2.0-Cover

While you may be aware of the benefits of a marketing audit at work, what about for yourself?  With a Personal Marketing Audit, you make sure to be well positioned for professional success. Whether you are looking for the next big promotion or hunting for a brand new job, make sure your self-promotion is keying in on your value. Here are some questions to consider: What is your own personal goal and objective in your career and who in your …

Keep the Creative Energy Flowing

Covered
Covered
Covered
Covered
Covered
Covered

“On average, marketers need one new idea per working day to fuel their marketing efforts. That’s 251 ideas per year.” —Jean Spencer, Content Marketer and Writer for Kapost Working in a career that requires the nimbleness to jump from project to project, and then brilliantly come up with the newest campaign or product or offer, keeping up creative energy can be tough. With management teams demanding more statistics on the results of marketing and the tracking of numbers for validating choices …

Capturing Creative Ideas

evernote
evernote
evernote
evernote
evernote
evernote

“Creativity is intelligence having fun!” —Albert Einstein When you are online, you often see things that inspire or prompt a new idea. The key to creativity is the ability to capture those fleeting thoughts, ideas and images. Yet, to stay on task, you need options to quickly capture them and keep moving. Here are my favorite two ways: Notepad (Microsoft) – When working at your computer or laptop, it’s easy to pull up Notepad to jot down ideas that pop …

Allow Your Mind to Play

Fashionable artist in the mountain
Fashionable artist in the mountain
Fashionable artist in the mountain
Fashionable artist in the mountain
Fashionable artist in the mountain
Fashionable artist in the mountain

“Imagination was given to man to compensate him for what he is not.  A sense of humor was provided to console him for what he is.” —Horace Walpole, Man of Letters Did you know that most creative ideas come when your mind is allowed to play? For example, the initial melody for “Yesterday”, by Paul McCartney of The Beatles, came to him in a dream. “I just fell out of bed and it was there,” McCartney told Rod Granger of …

What Summer Means to Marketing Strategy

summer promo
summer promo
summer promo
summer promo
summer promo
summer promo

Every summer, the same thing is heard around the C-Suite: no one is around in the summer, so how can we make our numbers?  Interesting, that when I was an acting CMO for a $450 million credit union, I was able to dispel the summer doldrums with a simple signature loan promotion. The concept was to increase the number of signature loans by 50% during the summer months with a special rebate for larger dollar personal loans.  While this isn’t …

Isn’t an Out-of-Office Message Out-Dated?

sleep with cellphone chart
sleep with cellphone chart
sleep with cellphone chart
sleep with cellphone chart
sleep with cellphone chart
sleep with cellphone chart

In the age of the smartphone, we all get email and Facebook posts and texts all the time. So, thinking that people on vacation don’t check email is like saying that people don’t keep their phones by their bed. Okay, 57% do, but the statistics show that more and more of all generations are addicted to their phones. For your marketing, the concept is to provide a relevant, interesting connection to the customer/member’s summer dreams, finding affordable solutions for vacations, and …

A Great Time to Consider the Possibilities

sunglasses
sunglasses
sunglasses
sunglasses
sunglasses
sunglasses

Taking a vacation?  Here is something to do while sitting on the beach or relaxing by the pool. This isn’t about “working” or “being serious about your future.”  The idea is to ruminate, dream, and imagine while you’re relaxing using these questions: What is my guiding light in my life? Is it being successful in terms of money, fame, achievements? Is it the success of being surrounded by family and friends who love me? Is it traveling, buying a new …

A Marketing Audit Means Asking the Right Questions

meeting
meeting
meeting
meeting
meeting
meeting

Every organization is faced with many opportunities and challenges in navigating the crowded, competitive and changing marketplace. In fact, success is now being defined as how well your organization can position and differentiate itself in this marketplace. While accounting firms conduct financial audits to ensure financial stability, rarely have we heard of clients performing Strategic Marketing Audits to determine their marketing effectiveness and opportunities. The value of marketing audits was something I discovered in a textbook by Phillip Kotler while teaching graduate …