Shifting from Many to One

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Who exactly are you writing your marketing messages for? Who is the customer/member in your mind that you believe the message will resonate with? Consider that for so many years, advertising was blasted out to many in the hopes that the “right” people would hear it and become a lead.  The media that was used offered limited audiences and required different formats whether TV/radio commercials or newspaper/magazine ads to get reach as many consumers as possible. Today, a marketer has …

Shifting from Pushing the Message to Engaging

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Since 2009, when social media came to the attention of marketers as another channel to reach customers/members, the idea has been to push messages out through Facebook, Twitter, YouTube and other social media channels. In the beginning, the idea of putting a contest on Facebook to get “Likes” was used to attract more followers. Twitter followers were harder to attract because news about where you would be for a community event or a special offer were not interesting to consumers. …

Shifting from Being an Employee to Being a Business

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Have you ever had a great idea that would be fun to build a business around?  Or have you wondered about starting a business? Consider one simple fact: You are already a business! Acknowledging this fact opens you up to being able to take charge of your destiny, in essence to be in control.  The product is you with your talents, skills, education and experience. You also have income and payables, just like any business. Hopefully, you will have a …

Fresh Marketing Thought

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“If you sell a pound of sugar, do it with the thought that the purchaser’s trade is valuable because he will soon be able to buy in barrel lots; if a child buys a penny’s worth of candy, put into the sale the thought that he will one day buy a five-pound box; and in each case see that the customer gets the thought. Put into every sale the thought of advance for the customer as well as for yourself; …

Fresh Personal Success Idea

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“Steadily hold the picture of all that you want to attain in person, property and environment; live the advancing life within, by more than filling your present place; live the accumulative life without, by acquiring everything you meet which belongs in your picture, and you cannot fail. The stars in their courses will fight for you; your success will be made by the evolutionary principle, the creative power of the universe. Keep your mind fixed on what you want to …

Creativity for Meeting Mania

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There are often so many meetings that it makes you wonder when you can get your work done, right? As the marketing executive, you need to balance information overload with ways to jumpstart creativity, to get back into a positive place to generate the best ideas. If you find yourself sitting in lots of them, here are some tips that will help stop the crush of your creative side! Take a walk outside – Meetings that are heavy on financial …

Creativity for Online Experiences

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You have probably tried to read as much as possible about the online space and what you should do to market your organization online.  There are blogs, e-books, offers for free seminars, both online and live, and e-newsletters or e-zines.  You may read the “10 Ways to Get on the Top of a Google Search” or “3 Things to Create Better Facebook Ads.” And, frankly, none of us have the time to go through all that content to figure out …

Creativity for Promoting Yourself

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As the old adage goes, “it’s who you know,” so make sure you are always building your Success Network. It is so important to keep in contact with a group of people who know you, your skills, and may have opportunities to pass your way.  It takes nurturing and communication including updating on a regular basis to keep your network fresh and working for you. Here’s a great way to update your Success Network. Enhancing Your Success Network – An …

Sitting at the C Suite Table

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For over two years, I was the Interim CMO for a $450 million credit union while the CEO was looking for the right fit for the position. It gave me a new perspective on C-level executives in Credit Union Land trying to move their organizations forward in a sputtering economy. Here are just a few insights: Maintain focus on the ways marketing supports the Key Performance Indicators (KPIs). Monitoring the achievement of annual goals enables you to make shifts in the …

Mastering Social Media is an Ongoing Process

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If your organization has a Facebook page, are your locations connected to it? Facebook and the other social networks continue to change their business model to look for ways to monetize. Sometimes the impact of their tweaks cannot be seen at first. Recently, a client had a branch manager notice that there was a negative review posted on Facebook for her branch address. This client had an unpublished page for their organization, so this was surprising. When Facebook asks if …