3 Tools to Analyze and Report Your Marketing Success

market analysis
market analysis
market analysis
market analysis
market analysis
market analysis




What Did We Get for the Marketing Dollars Spent?  In today’s competitive marketplace, every marketing dollar must work hard to provide results. When you are tasked with planning a promotion, it is helpful to determine what it will take to recover the marketing costs you plan to expend. Marketing Cost Recovery – As you plan the marketing promotion or campaign, determine how many products must be sold to recover the marketing costs. For example, if you plan a loan promotion, …

5 Writing Tips for Marketers (& Non-Marketers)

16404713_s
16404713_s
16404713_s
16404713_s
16404713_s
16404713_s




1. Try the One Question Format. Attention spans are short today, especially because of the online byte-size news and information.  So, a great way to make it easy to attract attention and engage a member is to present one question that members ask with the quick answer!  This is also an easy way for you to get started with an email, a newsletter article, or a promotion theme.  Discuss industry news, take a stand, ask and answer questions, include a …

4 Digital Ways to Attract Prospects for Membership Growth

2016-04-Tips-A
2016-04-Tips-A
2016-04-Tips-A
2016-04-Tips-A
2016-04-Tips-A
2016-04-Tips-A




Are you feeling overwhelmed with all the different marketing channels to manage to help your credit union achieve the goals set for the year?  Here is a quick review of 6 digital ways to help you jumpstart your membership growth since I figure it is on your credit union’s list of goals! It’s is becoming crazy how many things are being discussed from “big data” to “mobile” to “digital ads” and more. And the key is to get your credit …

Avoid Becoming a One-Off Business: Ten Opportunities

19608623_xxl
19608623_xxl
19608623_xxl
19608623_xxl
19608623_xxl
19608623_xxl




One of the most important questions in today’s hyper-competitive marketplace is, can you be a “one-off” business?  Meaning, can you afford to have one product with a member, such as one checking account, one auto loan or one home equity loan or one certificate of deposit?  The answer is, usually, a resounding “no!” The credit union does need volume and it also needs the efficiencies that come with serving one member with multiple financial products to make them profitable. So, …

Showing Your Marketing Matters: The Marketing Dashboard

make_marketing_matter_200
make_marketing_matter_200
make_marketing_matter_200
make_marketing_matter_200
make_marketing_matter_200
make_marketing_matter_200




To achieve your corporate goals, it is important to tie the marketing activities to accomplish the goals and then measure the results of those marketing activities.  The Marketing Dashboard enables the senior team to see the progress toward achieving your goals and weigh in on adjustments that need to be made. The dashboard is meant to track the results over the year.  Overall CU Performance Metric that is measured by quarter and then the Year to Date Growth.  Depending on …

Growing Membership Starting Point – Map the Member Journey

10858363_m
10858363_m
10858363_m
10858363_m
10858363_m
10858363_m




When was the last time that you opened an account at your credit union? As an employee, you probably had some insider help from a staff member to make it easier and avoid sitting in the lobby waiting. While nice, it is generally not the same process and experience that a new member goes through to open their account. Spending your marketing budget on a strategy to attract new members may work to get the leads. However, if you are …

A Missing Link to Sealing the Deal

19761053_m
19761053_m
19761053_m
19761053_m
19761053_m
19761053_m




Let’s say you are happy with your website design and have all your applications online. You believe the navigation helps your website visitor to find their way. Your copy is interesting and updated. And, you have carefully linked an e-card to a landing page to be even more helpful. But wait, when the person comes to your site, looks around and leaves, what then? A missing link is a retargeting pixel and digital ad campaign to remind the visitor that …

The Success Network – Apply Here

SuccessNetwork
SuccessNetwork
SuccessNetwork
SuccessNetwork
SuccessNetwork
SuccessNetwork




Are you a good business development professional? You need to be! Whether you serve on boards or have joined the Chamber of Commerce or other community organization, you are the face of the credit union to people you meet. More importantly, wherever you go in the community you serve, you are a business development rep, first for your credit union and second for your own career. Thinking of yourself as a business development rep helps you build your own Success …

5 Writing Kickstarts for Grabbing Attention

woman_thinking
woman_thinking
woman_thinking
woman_thinking
woman_thinking
woman_thinking




Ever sit down at the computer to start a new promotion, ad, or campaign and feel like you have no new ideas?  Here are 5 ways to jump start your creativity for headlines: Ask a question…”What’s your back to school game plan?” Offer something special…”Open the door to your dreams!” Give a warning… “Get smart – refinance before rates go up.” Start telling a story… “Grandma started teaching me about money when I was a kid…” Lead with a strong …

5 Ideas for Online Ad Design

online-ads
online-ads
online-ads
online-ads
online-ads
online-ads




Because you want to make sure your digital ad campaign works the best it can to attract people to click through, your ads have to grab eyeballs. Here are 5 important ideas to get you started: Start with the ad sizes that are the most effective. According to Google AdSense, these are the 336×280 large rectangle, the 300×250 medium rectangle, the 728×90 leaderboard, the 300×600 half page, and on mobile the 320×100 large mobile banner. Keep to your brand colors with a value proposition and/or special offer, …