Love the Creativity

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Many of us attracted to marketing brought the love of using creativity to get people interested in a product or service.  We loved the idea of creating an amazing advertising campaign that caused the sales needle to go way up!  A large group of marketing and advertising professionals have talent and skill in writing, others have the visual design skills, and others are great at project management of campaigns with lots of moving pieces! At the core, the ability to …

Love the Snackable Content

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As you try to juggle lots of different marketing projects, it is easy to lose sight of how you can repurpose content to make your life easier!  Think about it as not creating more content to fit different channels, think about creating really good content that is optimized across all your channels. Most importantly, it’s about a Win/Win – helping your customers/members to move into the relationship with your organization by understanding how you can help through consistent content “bites!” Here …

Love Self Promotion

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Have you ever noticed that some people are really good about promoting themselves and seem very comfortable with reminding others what they are good at or have the skills and education to accomplish?  Yet, if you are not easily talking up your good point, skills, education and talents, you may be missing valuable opportunities! Take this quiz to see how you are at your own self-promotion! Here are a few ideas to practice creative self-promotion: Create a topic that people …

Shifting from Many to One

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Who exactly are you writing your marketing messages for? Who is the customer/member in your mind that you believe the message will resonate with? Consider that for so many years, advertising was blasted out to many in the hopes that the “right” people would hear it and become a lead.  The media that was used offered limited audiences and required different formats whether TV/radio commercials or newspaper/magazine ads to get reach as many consumers as possible. Today, a marketer has …

Shifting from Pushing the Message to Engaging

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Since 2009, when social media came to the attention of marketers as another channel to reach customers/members, the idea has been to push messages out through Facebook, Twitter, YouTube and other social media channels. In the beginning, the idea of putting a contest on Facebook to get “Likes” was used to attract more followers. Twitter followers were harder to attract because news about where you would be for a community event or a special offer were not interesting to consumers. …

Shifting from Being an Employee to Being a Business

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Have you ever had a great idea that would be fun to build a business around?  Or have you wondered about starting a business? Consider one simple fact: You are already a business! Acknowledging this fact opens you up to being able to take charge of your destiny, in essence to be in control.  The product is you with your talents, skills, education and experience. You also have income and payables, just like any business. Hopefully, you will have a …

Fresh Marketing Thought

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“If you sell a pound of sugar, do it with the thought that the purchaser’s trade is valuable because he will soon be able to buy in barrel lots; if a child buys a penny’s worth of candy, put into the sale the thought that he will one day buy a five-pound box; and in each case see that the customer gets the thought. Put into every sale the thought of advance for the customer as well as for yourself; …

Fresh Personal Success Idea

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“Steadily hold the picture of all that you want to attain in person, property and environment; live the advancing life within, by more than filling your present place; live the accumulative life without, by acquiring everything you meet which belongs in your picture, and you cannot fail. The stars in their courses will fight for you; your success will be made by the evolutionary principle, the creative power of the universe. Keep your mind fixed on what you want to …

Creativity for Meeting Mania

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There are often so many meetings that it makes you wonder when you can get your work done, right? As the marketing executive, you need to balance information overload with ways to jumpstart creativity, to get back into a positive place to generate the best ideas. If you find yourself sitting in lots of them, here are some tips that will help stop the crush of your creative side! Take a walk outside – Meetings that are heavy on financial …

Creativity for Online Experiences

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You have probably tried to read as much as possible about the online space and what you should do to market your organization online.  There are blogs, e-books, offers for free seminars, both online and live, and e-newsletters or e-zines.  You may read the “10 Ways to Get on the Top of a Google Search” or “3 Things to Create Better Facebook Ads.” And, frankly, none of us have the time to go through all that content to figure out …